Porsche Joins Cambodia’s Luxury Car Race
Though still one of the poorest countries in the region, Cambodia’s recent economic growth has birthed a new class of consumer. And waiting in the wings is German automaker Porsche, which intends to sell its distinctive sports cars directly to Phnom Penh’s wealthy within a year. Following hot on the heels of rival BMW, Porsche will begin construction on a $1.5 million showroom and service center in Phnom Penh shortly after mid-year, said Graeme Hunter, Cambodia general manager for Hong Kong-based automobile retailer Lei Shing Hong Limited, which will build and operate the facility on behalf of Porsche. “The timing is right,” Mr. Hunter said yesterday. “BMW is coming…Mercerdes is here already, so it makes sense for Porsche to be here as well.” …
http://www.cambodiadaily.com/business/porsche-joins-cambodias-luxury-car-race-10927/
